Role Overview:
Lead and grow multiple trade show brands, driving strong market positioning and business growth through strategic leadership and AI-driven insights.

Key Focus Areas:

• Brand Leadership: Define and execute long-term strategies for consistent, competitive brand positioning.
• Multi-Brand Growth: Scale and optimize a diverse exhibition portfolio to increase engagement.
• AI Insights: Apply AI and analytics to understand audiences and forecast trends.

Responsibilities:

• Implement brand strategies across sectors.
• Ensure cohesive brand identity and messaging.
• Identify growth and market expansion opportunities.
• Collaborate with marketing, sales, and operations teams.
• Track performance using KPIs and data insights.

Ideal Profile:

• Experience in brand portfolio or B2B event management.
• Strong strategic and multi-brand management skills.
• Proficient in AI, analytics, and digital marketing.
• Effective leadership and stakeholder management.

Impact:
Strengthen CEMS Tradeshow’s market leadership by accelerating multi-brand growth through AI-enabled brand intelligence.