Give export-ready companies a purposeful market presence.

CEMS works with export promotion agencies, industry associations and business councils to shape collective participation in Nigeria. The focus is a relevant sector platform, a credible company offer and a clear route from first introduction to further commercial discussion.

Industry participants in conversation on an exhibition stand.

From national priorities to company opportunity

A successful trade programme begins with the right companies. Together, we define the sectors, products, export readiness and partner profiles that make participation relevant to Nigeria and West Africa.

Capabilities

Sector-led company selection

Establish a participation brief covering product relevance, export capability, target customers and the type of Nigerian representation each company is seeking.

Coordinated exhibition participation

Explore individual stands or a shared national presence, with consistent messaging and sufficient space for product presentation and business discussions.

Buyer and distributor priorities

Identify the profiles of importers, distributors, processors and commercial operators to approach. Meeting requests depend on relevance, interest and availability.

Promotion and follow-up

Prepare company profiles, participation announcements and a post-event enquiry process so participating companies can pursue the conversations they initiate.

Participation models

Choose a coordinated company group, an association-led stand or a national pavilion. An agency can lead recruitment while CEMS develops the event participation scope. The selected model should reflect the number of companies, product demonstrations and individual meeting requirements.

Commercial readiness

Participating companies should be able to explain their product offer, export experience, delivery capability, after-sales support and preferred distribution model. This information helps shape relevant introductions and a realistic exhibition brief.

Sector alignment

Programmes can be shaped around agriculture, poultry and livestock, feed and production technology, hospitality, furniture, wood, building interiors and other sectors represented within the confirmed CEMS portfolio. Event selection is reviewed against the actual product offer.

A useful reporting framework

Agree the information to capture before participation: company profiles, meeting requests, enquiries, products of interest and follow-up owners. The value of the programme depends on what companies do with the discussions after the event.

Our process

Share your export priorities

Provide the target sectors, proposed company group and intended market outcomes.

Develop the participation brief

Review event fit, stand requirements, visibility options and the scope of introductions.

Confirm the programme

Agree a written proposal, participation terms and each organisation’s responsibilities.

Prepare the companies

Coordinate product information, commercial contacts and a practical follow-up plan.

Planning your engagement

Your initial brief

Country and lead institution; priority sectors; proposed company count; target event or dates; preferred participation model; export objectives and any procurement or funding requirements.

What the proposal should cover

Proposed event and format, space requirements, services and visibility options, commercial terms, company recruitment responsibilities, preparation milestones and the scope of business introductions.

What participating companies prepare

A concise company profile, product catalogue, commercial contact, website, target customer profile, partner requirements and any equipment or demonstration specifications.

Frequently asked questions

Are meetings guaranteed?

Introductions and meeting requests are planned against agreed business profiles. Attendance, appointments and commercial outcomes depend on counterpart interest and availability.

How are services and pricing agreed?

CEMS prepares a programme-specific proposal. Stand availability, inclusions, optional services, payment terms and responsibilities should be confirmed in writing before a booking is concluded.

How should we start?

Send your organisation, country, priority sectors, proposed company or delegate group and preferred dates. This gives CEMS the information needed to recommend a suitable participation route.

Explore CEMS

Contact CEMS

CEMS HQ.: info@cems-ng.com

Project Lead: y-kazeem@cems-ng.com

Yekeen Kazeem, Project Lead: +234 80 3191 9662 | +44 7491 636905