One national identity. Distinct commercial opportunities.

A country pavilion brings export-ready companies together within a coordinated exhibition presence. CEMS helps the organising agency or appointed pavilion partner develop a participation framework that balances national visibility, individual product presentation and space for business conversations.

Exhibition participants at a feed technology display.

A cohesive platform for a national group

Pavilion planning starts with the participating companies and their objectives. We review the appropriate event, proposed footprint, stand format and shared facilities before setting out a written scope and commercial proposal.

Capabilities

Pavilion configuration

Explore a layout suited to the group: individual company stands, shared reception, meeting areas and product displays. Final options depend on the event floor plan and availability.

Company-level presentation

Give each participant a clear identity, product focus and commercial contact within the national presence, supported by consistent pavilion information.

Shared visibility

Review national branding, event communications and sponsorship opportunities. Deliverables, placement and any additional costs are specified in the agreed proposal.

Coordinated business programme

Collect company objectives and buyer profiles to guide introductions and meeting requests. A shared enquiry process supports follow-up after the exhibition.

Stand format and footprint

Review shell-scheme or space-only participation where offered by the selected event. Pavilion area should accommodate the company mix, circulation, product displays and shared meeting facilities. Allocation is subject to the live floor plan and written confirmation.

Brand architecture

Use one clear national identity while retaining each company’s name, products and commercial contact. Agree pavilion signage, individual stand graphics, artwork deadlines and approval responsibilities before production.

Shared operating arrangements

Decide who manages reception, meeting requests, interpretation, daily company coordination and enquiry capture. Optional furniture, utilities, storage, hospitality and additional technical services belong in the written specification.

Exhibitor logistics

Collect equipment dimensions, power requirements, demonstration needs and shipment plans. Freight, customs clearance, insurance, travel and hotel arrangements require their own confirmed service scope and appointed providers.

Our process

Define the group

Share the proposed country, organising institution, company count and sector mix.

Review space and format

Discuss the pavilion footprint, stand specification and shared facilities.

Agree the written scope

Confirm pricing, payment terms, inclusions, deadlines and responsibilities.

Prepare for delivery

Coordinate participant profiles, artwork, logistics and meeting priorities.

Planning your engagement

Your initial brief

Country and organising institution; event; number of companies; sector mix; proposed area; stand format; shared facilities; equipment requirements; budget parameters and decision timeline.

A reviewable pavilion proposal

Proposed configuration, available location, participation inclusions, optional services, branding scope, quoted rates, payment schedule, booking conditions and preparation deadlines.

Booking and delivery

Space becomes confirmed according to the agreed booking terms. Company details, stand artwork, technical requirements and participant arrangements follow a coordinated preparation schedule.

Frequently asked questions

Are meetings guaranteed?

Introductions and meeting requests are planned against agreed business profiles. Attendance, appointments and commercial outcomes depend on counterpart interest and availability.

How are services and pricing agreed?

CEMS prepares a programme-specific proposal. Stand availability, inclusions, optional services, payment terms and responsibilities should be confirmed in writing before a booking is concluded.

How should we start?

Send your organisation, country, priority sectors, proposed company or delegate group and preferred dates. This gives CEMS the information needed to recommend a suitable participation route.

Explore CEMS

Contact CEMS

CEMS HQ.: info@cems-ng.com

Project Lead: y-kazeem@cems-ng.com

Yekeen Kazeem, Project Lead: +234 80 3191 9662 | +44 7491 636905